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Spooky Sweet! The New Halloween Candy and Treats for 2025 Are Seriously Tempting

From Kit Kat Counts to Sour Punch Frankenstraws, here are the goodies you'll want

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Summer may still be winding down, but excitement is already brewing for Halloween. One of the most anticipated elements of the season? The goodies! You don’t have to be a kid heading out for trick-or-treating to enjoy sweet and spooky candy, and this year’s products are sure to delight people of all ages. Fun shapes, festive colors and mystery flavors are just some of the highlights. Keep reading to learn more about the exciting new Halloween candy being released for 2025, plus other new seasonal treats.

Kit Kat Counts

The classic wafer candy gets a spooky twist this season with the release of Kit Kat Counts! Though they still have the same great taste, the larger wafers come in the shape of smiling vampires or “counts.” The limited-time candy comes in individually-wrapped pieces, perfect for having as a snack or passing out to hungry trick-or-treaters. 

Hershey’s Harry Potter

The magic of Harry Potter comes alive with this fun new Hershey’s variety. The 9.45-oz. pack of Hershey’s Cookies ‘n’ Creme includes snack-sized candy bars that feature Harry Potter Magical Friends. You’ll find four beloved characters featured on the creamy chocolate: Fawkes, Dobby, Hedwig and Buckbeak. 

Snickers Pumpkins

Following the success of the seasonal Christmas tree and Easter egg shapes, Mars Inc. is releasing Snickers Pumpkins. Filled with the classic caramel, nougat and peanut, the special edition chocolates are available both in individual wrappers and a share-size pack. 

M&M’S Halloween Blend

Your favorite M&M’s variety now comes in festive colors for Halloween. Unlike the Ghoul’s Mix (which features chocolate coated in orange, purple and green candy shells) the Halloween blend includes black and orange candies. You can enjoy the new treat in Milk Chocolate, Peanut or Peanut butter M&M’s.

Hershey’s Nuggets Pumpkin Spice Latte

Fans of PSL season won’t be able to resist this inviting chocolate candy! “The extra creamy milk chocolate with pumpkin spice latte flavored creme tastes just like sweater weather meets scary season,” reads the product description. It comes in an 8-oz. bag for bite-sized bliss.

Reese’s Great Pumpkin Collab

Halloween Reese's candy
Photo courtesy of Hershey’sPhoto courtesy of Hershey's

Love the nostalgia of It’s the Great Pumpkin, Charlie Brown? You’ll want to look for the special Reese’s peanut butter pumpkins that come in six different wrappers featuring scenes from the iconic special. From the “I got a rock” moment to Lucy bobbing for apples, the printed wrappers will surely put a smile on your face. 

Jolly Rancher Gummies Trickies

Halloween season can be full of surprises, and that’s certainly the case for this clever, mystery-inspired gummy candy. Described as a “mash up of colors, flavors and shapes,” you won’t know what you’re getting when you take a bite—the flavors don’t match the appearance of each piece. You may find yourself enjoying a cherry-flavored, purple apple or a grape-flavored, blue watermelon.

Sour Punch Frankenstraws

Another mystery candy hitting shelves is the Sour Punch Frankenstraws, featuring pear, melon and a “Midnight Mystery” flavor for you to guess! The sour and chewy straws come in green, black and orange, which one could say is quite fitting for the season. 

Ghirardelli Jack O’ Lanterns

A part of Ghirardelli’s fall line-up, these packages feature filled chocolate pieces shaped like smiling pumpkins. Choose from  Milk Chocolate Caramel Jack O’ Lanterns, solid Milk Chocolate Jack O’ Lanterns or Milk Chocolate Caramel Apple Jack O’ Lanterns. You can also snag a variety pack, which includes an assortment of all three delicious flavors. 

2025 Halloween Snacks

If you’re looking for more than just candy to satisfy your sweet tooth this Halloween, there are other new snack and dessert items you can find at your grocery store this fall. Here are some of the releases that have been announced so far:

  • Keebler Spookie Fudge Stripes cookies
  • Cheetos Flamin’ Hot Fiery Skulls
  • Pillsbury Funfetti Spiderweb Swirl Fudge Brownie Mix
  • Wednesday Dark Chocolate Cake Mix
  • Wednesday Whipped Frosting 

Though there are surely more goodies still poised to hit shelves, Halloween 2025 already promises to be full of more treats than tricks! 

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