From IGNORED TO ADORED™: The SHEBA® Brand Helps Cat Parents Earn Their Feline’s Love

If you’re a cat parent, you’ve probably wondered, “Does my cat even like me?” If so, you’re not alone. A recent study, conducted on behalf of Mars Petcare found that more than half of pet parents have questioned their feline’s affection and many will do almost anything to earn it.  They talk to their cat, rearrange furniture, or even cancel plans — yet more often than not they are still ignored without a second thought.

Award-winning actress Haley Lu Richardson knows this feeling well. One minute she’s traveling the world for a hit TV series, and the next she’s at home feeling emotionally neglected by the one whose approval she wants most, her cat, Darbin. 

Now, Haley and the SHEBA® brand are turning that experience into something fun for cat parents everywhere. Together, they are launching the brand’s latest campaign, IGNORED TO ADORED™, which invites cat parents to try irresistible SHEBA recipes in hopes of winning their cat’s affection. If their cat still is not showing them more love after 12 days, there is even a money back guarantee.*

As Haley shares her real-life moments with Darbin, including playful and honest glimpses along the way, she invites cat parents everywhere to join her in hopes of winning their cat’s affection too. Together with the SHEBA brand, she shows that earning a cat’s affection doesn’t require grand gestures, just the right approach. 

Cat parents can get started on their IGNORED TO ADORED journey by visiting sheba.com.

*Full terms and conditions can be found at SHEBA.com/ignoredtoadored