‘It Feels Like Home’ Country Star Jordan Davis Joins Cracker Barrel for New Campaign and Free Food Giveaway
The country collab we didn’t know we needed!
Cracker Barrel has been the talk of the town over the last few days, and if their new rebrand has proven anything, it’s that folks love what’s familiar to them. The restaurant chain and gift store, known for serving up country classics with a cozy feel, got people talking earlier this week when they revealed their new logo. Gone was the beloved figure leaning against a barrel as the brand took a new, cleaner approach with their look. While many complained that the new logo lacks the charm and vibe of the previous logo, others like the idea of a change. Whether you’re a fan of the classic look or are open to shaking things up, Cracker Barrel, with their new “All the More” campaign, is proving they’re the same establishment they’ve always been — with the help of country music star Jordan Davis.
Jordan Davis on how Cracker Barrel ‘feels like home’
Celebrating more than 55 years of serving up comfort on a plate, Cracker Barrel understands that their patrons love what they know, but the company is committed to bringing joy to their customers. “We believe in the goodness of country hospitality, a spirit that has always defined us,” said Sarah Moore, Chief Marketing Officer of Cracker Barrel. “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”
So how does Jordan Davis tie into all of this? The 37-year-old country singer, known for songs like “Next Thing You Know” and “Buy Dirt,” is booked and busy having just released a new album, Learn the Hard Way. And touring across the country for months at a time often leaves the singer with a dose of homesickness. So when he wants the kind of country comfort that feels like home, he turns to Cracker Barrel.
“Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family and the pace lets you slow down and take a breath,” said the country crooner. “That’s something I try to bring into my music too: real moments that feel good and bring people together. I’m proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many.”
Last night, the singer popped into the Big Apple where he hosted Cracker Barrel’s “A Taste of Country, Anytime” event, which featured delicious food, games and Cracker Barrel goodies.
A sneak peek at Cracker Barrel’s fall menu and how to get it for free
The “All the More” campaign means “all the more” bold flavors and specialty items hitting their menu in celebration of fall. Here, a look at a few of the satisfying dishes you can get your hands on in the coming months.
New breakfast items include their Sausage & Egg Hashbrown Casserole and Butter Pecan French Toast Bake. For lunch and dinner, Hashbrown Casserole Shepherd’s Pie and Slow-Braised Pot Roast will stick to your ribs and make you feel like you’re back in Mom’s kitchen. Make sure you leave room for dessert! Butter Pecan Sticky Buns or a Cinnamon Roll Skillet is the perfect finale.
The best news? As part of the restaurant’s goal of spreading country hospitality, they’re offering free menu items for a limited time. Customers who visit Cracker Barrel this weekend will receive a complimentary side with their purchase on August 23 and 24.
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