Each year, Pantone chooses one color to represent the year ahead of us. This year the company chose Ultra Violet (not to be confused with ultraviolet, which is invisible!) to lead us through a hopeful and prosperous 2018. Leatrice Eiseman, the executive director of the Pantone Color Institute —a consulting service within Pantone that predicts global color trends — claims that this year's color choice will "take our awareness and potential to a higher level." Hoping to evoke a feeling of curiosity and imagination, Pantone chose violet to enlighten the public with "mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now."
Ultra Violet in Life
This year's color can be found in our food — think purple carrots and fruits like the popular health food acai — our clothing, and our homes.
Take a look at these gorgeous photos of ultra violet all around us — it's quite treat for your eyes!