Cole Hauser, 51, on Free Rein’s New Protein Coffee: ‘It’s About the People’ (Exclusive)
The ‘Yellowstone’ star opens up about Free Rein's new cold brew and protein coffee
Key Takeaways
- Cole Hauser, 51, co-founded Free Rein Coffee with business partners in 2023.
- Free Rein just launched new protein coffee and cold brew lines to meet fan demand.
- Free Rein coffee is sold online and in select Walmart stores nationwide.
Cole Hauser’s coffee company is releasing brand new protein coffee cold brew lines, and fans couldn’t be more excited. Woman’s World recently caught up with the Yellowstone and Dutton Ranch star to learn more about the products, the company and why it’s so special to the actor. Spoiler alert: he says it’s “about the people we built it for.” From the inspiration behind Free Rein Coffee to what makes these new launches different, Hauser opened up about his passion for quality coffee and the community he’s built around it. To learn what else he had to say, keep scrolling!
Cole Hauser opens up about his coffee company
Free Rein Coffee Company was founded by Hauser and some partners in 2023. They sell premium coffee beans, convenient pods, stylish mugs and exclusive merch inspired by Hauser’s beloved Yellowstone character Rip Wheeler, which made the company a favorite among fans wanting to drink like their favorite cowboy.
“We built Free Rein to fuel the people who make this country run: ranchers, tradespeople, veterans, military, first responders, nurses, teachers and parents,” Hauser tells Woman’s World. “Free Rein has never really been about me. It’s about the people we built it for. For the folks who get up before the sun, put in the work day in and out, serve their communities, coach Little League after work or just quietly do what needs to get done every day. Those are the people who inspired this product and we should showcase how Free Rein helps them do that. ”
Cole Hauser reveals what made him launch a protein line
As high-protein products continue to grow in popularity, Free Rein Coffee has expanded its lineup with new protein coffee and cold brew offerings. Cole Hauser says the launch is a testament to the work of the Free Rein team, which focused on creating products that deliver more protein without sacrificing the flavor and quality customers have come to expect from the brand.
“I’m pretty old school with my coffee (American Dirt or Texas Pecan…black) but my team has been telling me that our customers were always asking when we were going to launch cold brew and protein coffee,” he says. “This product is really an extension of that mindset. It’s about giving people better fuel without asking them to change their routine. Great coffee, added protein, no extra steps.”
“I give my team a lot of credit, they really pushed this forward. My thing has always been, don’t do it because it’s easy. Do it because it’s right for the people who drink our coffee. We spent the time making sure it actually tasted like great coffee first,” he continues. “If we were going to put the Free Rein name on it, it had to be something we’d be proud to drink ourselves.”
Where to get Free Rein coffee
Free Rein coffee and merch is available online for purchase and shipping to your door. It’s also available in select Walmart stores nationwide, making it easier than ever to grab your favorite blend while shopping. To find out if there’s a Walmart near you that carries Free Rein coffee products, click here.
Plus, if you shop at Walmart, you’re in luck! There’s an amazing cash-back offer you won’t want to miss. Buy the Protein Coffee Collection at Walmart and get 30 percent back in Walmart Cash—that’s approximately $3 back per pod box and $1 back per ready-to-drink cold brew. It’s the perfect way to try Free Rein’s new products while saving money. Just make sure you have an existing Walmart account to take advantage of this limited-time promotion.
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