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12 Serums for Women Over 50 That Pack a Nourishing Punch


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By now, you’re probably well aware that in order to keep your skin looking and feeling its best, you should be incorporating a serum into your skincare routine — but what are the best serums for women over 50? Before we talk about the best serums, let’s break down what serums are, what they do, and how to use them.

What are face serums?

First things first, it’s important to note a common misconception about face serums — while they can contain hydrating ingredients, they are not moisturizers. Face serums are concentrated treatments used to deliver key nourishing ingredients, like hyaluronic acid, vitamin C, retinol, and peptides, directly to the skin. Penetrating deeper than a facial oil or face moisturizer can, they’re essential to keeping skin healthy, vibrant, and youthful.

Face Serums vs. Face Oils: How do they differ?

The main function of a face oil is hydration. Because of oil’s large molecular structure, it doesn’t penetrate as deeply as a serum can. This makes it great for locking in hydration, but not ideal for treating skin concerns on its own. Serums are more concentrated, which means they have a much smaller molecular makeup and can go deep into the skin’s layers, fighting specific issues, like wrinkles or dark spots, head on.

How to Apply Face Serums

To get the full effect of your serum, it’s important to make sure you’re applying it correctly. The best time to apply a serum is after thoroughly cleansing but before moisturizing. Clean skin that is free of dirt and debris makes the ideal canvas for deep penetration, meaning nothing (including a moisturizer) can block it from getting right to the root of the problem. Wet skin is more permeable than dry skin, so be sure your face is damp. 

Since serums are super concentrated, always go by the adage “less is more.” In general, two to three drops should be enough to properly nourish your entire face. This way, you’ll only ever apply as much as you need, avoiding possible irritation and making that precious bottle last even longer!


The Best Serums for Women Over 50

As with any skincare product, the best serum for you is one that caters to your skin’s needs. There are hundreds of serums available for every skin condition imaginable. Looking for a way to banish wrinkles? There’s a serum for that. Want a way to soothe the redness and inflammation associated with your rosacea? There’s a serum for that, too! 

To find the perfect formula for you, we put together a list of serums sure to put to bed all of your skincare woes. Keep scrolling to shop Woman’s World’s picks for the best serums to remedy any skincare worries.

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